NEW LAUNCH | Gucci Guilty Absolute – The Fragrance Story
We’re big fans of Gucci fragrances. Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship. Gucci fragrances are an integral part of the Gucci offer, with a portfolio of scents that includes Gucci by Gucci, Gucci Flora, Gucci Guilty, Gucci Premiere, Gucci Made to Measure and Gucci Bamboo.
With such an impressive range of scents, our expectations were high when we first heard about the launch of their latest men’s fragrance, Gucci Guilty Absolute – and, needless to say, we weren’t disappointed.
The fragrance house says: “A new dawn has broken over Gucci Guilty. The fragrances convey the liberated message of #GuiltyNotGuilty: an attitude of feeling completely free. From this revolution a new scent is born. Created for a man who defines his own masculinity, Gucci introduces Gucci Guilty Absolute: a modern declaration of self expression and emancipated sexuality.”
Mixing refined traditional essences with the newest innovative ingredients in perfumery, Guilty Absolute is defined by a singular structure. A linear scent, the complex ingredients merge as one. The traditional transition of top, heart and base notes don’t apply. Rather Guilty Absolute surrounds the wearer over time.
To create a truly contemporary scent in the men’s woody fragrances arena, Gucci creative director Alessandro Michele applied the same philosophy he has for fashion; an idea free from traditional rules and structures. He collaborated with master perfumer Alberto Morillas to transpose his vision for the fragrance’s notes and how the fragrance would convey on skin.
The scent’s powerful signature is driven by two singular scent innovations inspired by the majesty of woods and leather, the House’s signature material. Woodleather™ and Goldenwood™ are new innovations, never used before in perfumery.
To create an innovative and remarkable leather note that speaks to a new generation of men, Alberto Morillas searched to give more depth and wildness. He custom-created Woodleather™ , an isolated molecule from the rare and precious Oud oil. More complex and powerful than other leather notes on the market, its essence is smoky, earthy and modern.
The innovative woody elixir of the Goldenwood™ is a new natural extract of the Nootka Cypress, considered one of the finest timber trees in the world. Exclusive to Guilty Absolute, it brings a unique scent never used in natural fragrances, an ultra-dry woody note with smoothness, depth and complexity. The contemporary interpretation combines the warmth of a traditional wood with the rich ambery accents of the Nootka, creating an undeniably masculine fragrance.
Mysterious, highly scented and multi-faceted, Patchouli is reinvented for Guilty Absolute by taking three distinct sections and turned into a with a trio of Patchouli oils. The plant’s essence is captured via a traditional steam distillation to create warmth, radiance and complexity. Patchouli Fraction captures the heart of the scent with clean and woody notes. Derived from sugar cane, Clearwood mixes with the woody and ambery sensuality of Patchouli.
The purity of dry woody Vetiver Heart, from the heart of distilled Vetiver roots creates a perfume bridge to the woody and leathery signatures of Guilty Absolute.
The bottles design is said to be inspired by rituals and traditions from a masculine world, such as the textures and colours of cigars and cognacs. The smooth flask style lines of the original and best-selling Gucci Guilty fragrance take the same shape for Guilty Absolute, the flacon filled with an Absolute rich cognac-hued scent and finished with a shiny black cap. A tobacco military-colored outer carton features black interlocking Gs.